The Three Ingredients for Business Success

Passion, freedom and impact are the main drivers that determine the success or failure, progress or regression of small business owners.


Passion in business involves your drive, ambition and the love of what you do and who you are serving. It provides you with a very unique view of the world that often other people do not see. ABusiness success prime example of this is Steve Jobs. He had the vision of a phone with one button on the front and Jeff Bezos founder of Amazon had a dream of a store that sold everything.

Every successful entrepreneur and small-business owner must have a passion that drives them forward. They must hold a core belief that keeps them pressing on towards their goal, even though others don’t necessarily see their vision.

What is your passion? What makes you excited about what you’re doing? The main difference between those who strive towards success and those who do not is passion.


Freedom is the ability to spend both your time and money as you see fit. Financial freedom enables you to not only grow your business in the way that you’d like but to also give your family the quality of life you want for them. Financial freedom often means you are also able to invest time in causes that matter to you whether that’s with your family, friends or hobbies.


Making an impact should be at the core of your business. You might hold back from making an impact until your business reaches a certain stage of growth or you have a bigger budget. However, impact should be a priority from the beginning.

All 3 ingredients – passion, freedom and impact are not isolated – they work together and are achieved together. Without a passion for business you can’t have the freedom you desire or the strength to make an impact. Without freedom you will never make an impact and your passion will be wasted. If you are not making the impact that you wanted to then you are not experiencing the freedom that entrepreneurship allows or fulfilling your passion.

Take a step back to identify what your passion is and what freedom essentially means for you – it differs for every person. Ask yourself what kind of impact you want your business to have and then weave your answers into every aspect of your business.